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Lamborghini goes Blockchain – The Bitcoin News


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DREAMFORCE — Salesforce (NYSE: CRM),
the global leader in CRM, today announced that Automobili
Lamborghini—the Italian brand and manufacturer of super sports cars and
super SUVs—is using Salesforce Blockchain to quickly and securely
authenticate heritage Lamborghini cars.

One of the world’s most iconic and cutting-edge brands, Lamborghini
has been at the forefront of innovation in the automotive market since
its founding in 1963. Looking for ways to increase the customer
experience and maintain the value of its heritage vehicles, Lamborghini
turned to Salesforce to help revolutionize this process.

When a Lamborghini is resold, the vehicle often goes through 800 to
1,000 certification checks that take place at the Lamborghini
headquarters in Sant’Agata Bolognese, Italy.
Conducting these thorough inspections require Lamborghini technicians
to work with a massive network of resources—photographers, auction
houses, dealerships, repair shops, newspapers, magazines and other media
sources—to curate the full history and most importantly verify all of
the parts and service of each unique vehicle. This grueling process led
Lamborghini to leverage Salesforce Blockchain to create a trust network
between these distributed partners—enabling Lamborghini to authenticate
each heritage vehicle faster and more securely than ever before.

With Salesforce Blockchain, Lamborghini is digitizing its
authentication process by creating a trust network among technicians,
repair shops, dealerships and more. Extending the value of Lamborghini’s
luxury heritage cars even further, each vehicle will come with an
immutable record of service, including restoration, prior ownership and
more. Additionally, because all authentication checks are managed by
Lamborghini and its trusted partner network, each car is armed against
potential counterfeiting—ensuring these exotic vehicles become even more
valuable throughout their lifespan.

“Innovation has been at the core of our company since its founding,” said Paolo Gabrielli,
Head of After Sales at Automobili Lamborghini. “Salesforce Blockchain
will allow us to take our innovation a step further, accelerating the
authenticity of our heritage vehicles faster than ever.”

“Blockchain is changing the way companies approach trust and transparency,” said Adam Caplan,
SVP, Emerging Technology, Salesforce. “Lamborghini is a perfect example
of this—we’re excited to see how such an iconic brand is able to
innovate and transform the vintage car market with a cutting-edge
technology like Salesforce Blockchain.”

Dreamforce 2019
Dreamforce is the world’s
largest software conference with more than 171,000 registered attendees
and 13 million online viewers. Bringing together thought leaders,
industry pioneers, and Trailblazers, Dreamforce is the ultimate
expression of Salesforce’s values of trust, customer success, innovation
and equality. With more than 2,700+ sessions, Trailblazers in every
role and industry will learn how to achieve a 360-degree view of their
customers and get hands-on with Salesforce’s latest product innovations
including AI, voice, integration and online learning. To learn more,
please visit: www.salesforce.com/dreamforce.

About Automobili Lamborghini S.p.A.
Founded in 1963, Automobili Lamborghini is headquartered in Sant’Agata Bolognese, in Northern Italy.

In 2017 Automobili Lamborghini launched its third model the
Lamborghini Urus, the first Super Sport Utility Vehicle. This car
creates a new niche in the luxury segment with benchmarking power,
performance and driving dynamics, unparalleled design, luxury and daily
usability.

The V10 Huracán family, successor to the iconic Gallardo, made its
world debut in 2014 with the Coupé version, followed by the Spyder and
the Rear-Wheel-Drive versions as well as the Performante in 2017 and the
Performante Spyder in 2018, proves their driving capabilities holding
several lap records. In 2019 the new Huracán EVO (Coupe and Spyder) has
been introduced, featuring a next generation V10 engine and
incorporating next-generation vehicle dynamic control and aerodynamics.

The Aventador S Coupé and Roadster presented in 2017 represent a new
benchmark in the world of V12 luxury super sports cars. And the
Aventador SVJ, presented in August 2018,
has already claimed its position as the Nürburgring-Nordschleife
production car record holder, completing the 20.6 km lap in just 6:44.97
minutes.

With 160 dealerships today throughout the world, in half a century
Automobili Lamborghini has created a continuous series of dream cars,
including the 350 GT, Miura, Espada, Countach, Diablo, Murciélago, as well as limited editions including the Reventón, Sesto Elemento, Veneno and the Centenario.

For information on Automobili Lamborghini: www.lamborghini.com or media.lamborghini.com.

About Salesforce
Salesforce is the global
leader in Customer Relationship Management (CRM), bringing companies
closer to their customers in the digital age. Founded in 1999,
Salesforce enables companies of every size and industry to take
advantage of powerful technologies—cloud, mobile, social, internet of
things, artificial intelligence, voice and blockchain—to create a
360-degree view of their customers. For more information about
Salesforce (NYSE: CRM), visit: www.salesforce.com.  

SOURCE Salesforce

image by Shutterstock



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